Brand-new brand stories
Branding has always been our key service. Last year we were delighted to re-brand one of Galway’s biggest food companies. We developed the new name, William’s Gate, as well as the new logo and look and feel. We were also responsible for every application from van livery to signage, to website. William’s Gate has been very well received by the people who work there, by the parent company, BWG, and by the industry at large. Key to its success was the research we did on Galway history. There we found a compelling story that reflected the company’s long history.
It’s been our privilege to help our clients reduce the amount of packaging they use. We used to describe ourselves as packaging designers. Now, we might better call ourselves un-packaging designers. We’ve helped Wild Irish Game consolidate their retail offerings into one multi-purpose recyclable sleeve. We’ve helped Tipperary Water transition their signature pack from plastic to carton. We’ve helped McCambridge implement a host of recycling and composting initiatives. The momentum feels unstoppable. Let’s hope it makes a difference.
Still telling Irish food stories
We don’t like to dwell on it but we’ve been working on branding for Irish food producers for nearly thirty years. DFM itself is fourteen years old. We’ve seen a lot of changes. What was once a rentier-style industry dominated by high costs, slow turnarounds and technical specialists has been democratised. Anyone can now reach out to the consumer instantly. Anyone can take a good picture. Anyone can place an ad. So we don’t sell technical ability. We sell knowledge and we sell story-telling. Whether its the side of a milk carton or a social post, story-telling is what we do.