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Brand new brand stories

Our storytelling service

If you’ve heard of us you’re probably thinking ‘packaging designers’ – and yes, we’re very good at that, but we’ve been changing with a changing world. Recently, we’ve been providing all sorts of services; copywriting, video, photography – even advertising. They might sound disparate, but they’ve all got one thing in common; they’re all forms of storytelling. Find out more about our storytelling services.

"DFM" – our newish identity

When we started out, we called ourselves Design for Market. We work mainly with food and FMCG businesses so the market – where people make their purchasing decisions – is our focus. That remains the case twelve years later. But ‘Design for Market’ doesn’t reflect how we’ve changed. We write, we write a lot. We make videos. We take pictures. We build sites and we make stuff. We’re not saying this to pitch ourselves as photographers, filmmakers or publishers. We do all those things to serve a common goal; to tell our clients’ brand stories the way they’ve got to be told today. And we don’t want to change our name. We are Design for Market, that’s how we’re known, that and sometimes ‘DFM’. That’s what some of our clients started to call us over the years. That made us think; DFM doesn’t lean so heavily into ‘design’. So from now on, you’ll see a bit more of that. Hope you like it.

Leonard & Eoin have an exceptional ability to communicate your brands desired message to the end consumer through both modern and traditional marketing methods. Their passion and comprehensive industry understanding brought our brand values to life through powerful branding and packaging design. Our project needs were approached with enthusiasm, professionalism and a focus to deliver on time.

Dearbhla Barron / Brand Manager Wild Irish Game

Leonard & Eoin…

Leonard Hickey

Managing Director

Founder Leonard Hickey has spent nearly thirty years years in the design business handling major accounts for both food and non-food FMCG clients. His in-depth knowledge of the food and product packaging design for the Irish marketplace, experience in print management and strong partnership approach have earned him a reputation for carefully managing brands from inception to launch and beyond, resulting in many of these accounts developing into ongoing relationships.


Eoin Stephens

Creative Director

Founder and Creative Director Eoin Stephens has twenty-five years' experience creating identities and packaging for some of Ireland’s biggest brands. His uniquely hands-on approach to food packaging design means he is often involved in every stage of bringing a product to market, from developing the initial brief all the way through to photography of the finished packs.

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